A deep dive into sustainability and European wines
On November 7, 2024, we hosted a B2B workshop in Krakow during the ENOEXPO Krakow 2024 fair. This workshop brought together professionals from the wine industry, giving them the chance to explore our sustainable products and discover the unique characteristics of our wines and production methods.
A Workshop focused on sustainability
The primary goal of the workshop was to increase awareness and share the sustainability values embedded in our basket of products. We wanted to ensure that participants not only tasted our wines but also understood the sustainable practices that set our products apart in the market.
Held in Room Lwów C at EXPO Krakow, the workshop ran from 15:00 to 17:00 and featured presentations by Mrs. Ewa Starzycka and Mr. Wojciech Starzycki, two experts in sustainable wine production.
During the session, attendees had the chance to taste 12 different wines, each representing different aspects of sustainable winemaking. The wines were carefully selected to showcase our commitment to environmental responsibility and high-quality production methods.
Engaging with industry professionals
The workshop welcomed 30 industry professionals, including sommeliers, importers, distributors, and wine buyers, all eager to learn more about the sustainable practices behind our wines. Participants were able to engage with the speakers and discuss how sustainability is integrated into every step of the wine production process—from the vineyard to the bottle.
In addition to the tasting, the event provided an opportunity for participants to network and exchange insights with fellow professionals, further fostering collaboration and partnership opportunities in the wine industry.
A perfect complement to ENOEXPO
As part of ENOEXPO Krakow 2024, the workshop was perfectly positioned to complement the fair, where our booth had already been attracting attention from wine professionals. By hosting the workshop on the second day of the fair, we created a seamless experience for attendees, allowing them to gain a deeper understanding of our wines and our commitment to sustainability.
Continuing the conversation on sustainability
The workshop was a success in achieving its objectives: raising awareness about our sustainable products, connecting with key industry professionals, and reinforcing the values that define our brand.
We’re excited to continue the conversation about sustainability in winemaking and look forward to participating in more events that allow us to showcase our commitment to both quality and the environment.