Bratislava B2C event at Nová Cvernovka: a family-focused summer gathering for conscious consumers
On 20 June 2025, we hosted a summer B2C family event at Nová Cvernovka (Račianska 78, Bratislava), one of Slovakia’s best-known creative and cultural hubs. The venue was a strong match for the audience we wanted to reach in Bratislava: affluent, conscious and trend-savvy consumers who care about product origin and sustainability, and who are willing to invest in quality, local and eco-minded choices. Unlike our more typical evening-format activations, this event was designed as a relaxed, outdoor family gathering, helping us engage people we may not have reached in previous editions and giving more visibility to dairy products alongside wines.
The setting reinforced the message naturally. Nová Cvernovka is a living community with a clear sustainability ethos, and it provided practical event support (kitchen facilities and a backstage area for cooling, storage and preparation). The main programme took place outdoors, away from street noise, and the format worked well for a Friday afternoon, starting at 5 pm, right after school and work. Attendance was strong: 107 raffle tickets were distributed, with an estimated 160 attendees and up to 200 including children.
A key highlight was the children’s theatre performance, “The Hunter of Plastic”, which used an engaging storyline to talk about waste sorting and recycling and how small actions add up. During and after the show, our team distributed raffle tickets and then moved into a short on-mic moment to announce winners. To fit the family-oriented nature of the event, each of the three prizes combined two bottles of sustainable wine (for adults) with an “Elf Healthy Plate” children’s workbook promoting positive food habits, created by Slovak influencer and educator Anetta Vaculíková, who collaborated with the programme in Year 2.
The event space included tables for wine tasting, product and mock-up display (Spanish wines and Slovak items), merchandising, gift bags and raffle prizes. Communication cues were integrated throughout, with handwritten notes on recycled brown paper and short prompts such as “Enjoy It’s From Europe,” “Try This,” “Sustainable, Slovak, Fresh, Local, Healthy,” and “Plant-a-Seed” (referencing basil seeds included in the leaflets). Supported by a team of five hostesses and a sommelier, and with two PKS representatives present, we were able to host tastings, answer questions, and sustain meaningful conversations. The audience’s attention during the sustainability messaging and the volume of follow-up questions clearly showed strong interest, especially around children, food quality, composition and sustainability.
Promotion relied primarily on Nová Cvernovka’s own channels (community social media groups and on-site posters) and word of mouth. Interest was immediate, with an estimated 300 people expressing interest, and around 200 attending on the day.
