Our presence centred on a fully branded programme stand, designed to make the campaign easy to understand at a glance and engaging once visitors stepped in. The space included branded fascia and counters, roll ups and leaflets, a TV screen with programme visuals, and displayed product mock ups. A large wall featuring an authentic vineyard image was used to add realism and reinforce the link between sustainability, origin and quality. Throughout the event, the stand operated as a meeting point for three key groups: young adults, household decision makers, and industry professionals including importers, distributors and buyers.

On site, we focused on a simple but powerful approach: start with taste, then explain what sits behind it. Continuous tastings were delivered by two sommeliers, supported by two event hostesses, creating a consistent flow of interaction and allowing us to engage with every visitor who stopped by. Tastings proved particularly effective because the programme’s core message is not a single product, but the sustainability practices embedded in production. Once visitors tried the samples, it became much easier to talk through concrete examples such as water management, food waste reduction and soil management, and to explain how these practices translate into products made with pure ingredients and strong respect for local know-how.

WorldFood Poland stood out as a genuinely business focused environment. Conversations went beyond polite introductions, with the sommeliers collecting business cards from contacts where commercial interest was explicit. Post event follow up was structured internally, with a first review of contacts completed and a clear intention to continue discussions with the most relevant leads.

To extend the impact beyond the exhibition hall, we also prepared a digital recap with photos for publication on the programme website, ensuring broader visibility for the activity and the key takeaways from the fair.