Warsaw B2C event: a tasting-led way to talk about sustainability with a ready-to-engage audience
On 8 May 2025, we organised a B2C event in Warsaw at Le Rendez-Vous (Nobla 3, 03-930), using a fair-based setting to engage consumers who were already in the right mindset to discover new food and drink and to learn more about sustainability. The activation was designed for two core audiences: 18–35-year-olds, who actively think about what they consume and value quality, origin and sustainable choices, and 35–55-year-old household decision-makers, who shape purchasing decisions for their families.
The objective went beyond showcasing product quality. We aimed to connect the programme’s basket to its wider sustainability story, highlighting positive impacts across environmental, economic and social dimensions. To encourage meaningful engagement, we combined tasting with interaction: visitors could join a raffle by completing a short sustainability questionnaire and paying attention to the project presentation. In total, we distributed 68 raffle tickets, while overall attendance was higher (approximately 100 people), as some visitors chose not to take a ticket and some couples or groups requested only one per group.
We hosted the event at a well-known wine venue with a garden, and the outdoor set-up benefited from excellent weather and strong footfall throughout the evening. The venue owners’ enthusiasm for wine added momentum, encouraging guests to taste, ask questions and explore the Slovak wine offering. The audience proved highly receptive, especially among wine lovers already interested in sustainability. Many attendees also shared a useful market insight: Slovak wines are not widely available in mainstream Polish retail, typically appearing only in specialist wine shops and at higher prices, which may limit awareness and trial. This context made on-site tasting particularly valuable, and feedback on quality was consistently positive.
Alongside wines from Shebo Winery and MOVINO, we served finger foods featuring Slovak dairy products including bryndza, curd and cheese (NiKA, Levmilk), plus grissini and coconut-fruit rounds from Happylife. The event was delivered with the support of two Polish sommeliers, Ewa and Wojtek Starzycki, previously involved in our 2024 B2B activation in Krakow, whose expertise strengthened the experience and helped translate the programme’s sustainability messages into clear, relatable explanations for visitors.