Wine Paris 2026: sustainable wines and a full product basket showcased to a truly global trade audience
From 9 to 11 February 2026, we participated in Wine Paris in Paris, France, a major international meeting point for the wine, spirits and beverage sector. The fair is designed for efficient, business-driven exchange and increasingly highlights the industry’s focus on sustainable and responsible practices.
Our presence was fully aligned with the programme’s approach to trade shows: due to the international profile of the selected fairs, each participation is designed not only to reach professionals from the programme’s target markets, but also to generate broader global visibility. The objective at Wine Paris was therefore to increase awareness and market uptake for the programme’s sustainable basket of products, while informing HoReCa professionals, importers/distributors and specialised media about the sustainability values of the products and their production methods.
Wine Paris 2026 attracted 63,541 trade visitors from 169 countries, confirming the event’s strong international pull.
At the fair, we presented the campaign products at a fully branded stand, designed to highlight the programme’s key messages and its commitment to sustainability. Spanish beneficiaries were present, using the fair both as a platform for business meetings and as an opportunity to engage directly with visitors who wanted to learn more about the initiative. A dedicated product display showcased 65 wine bottles, supported by campaign visuals and imagery of sustainable vineyards to reinforce the message of environmentally responsible production. In line with the “basket” approach, products from other categories were also displayed, ensuring that visitors could see the diversity of the programme offering in one place.
Sampling remained a core engagement tool. Throughout the three days, we offered ongoing tastings and prepared 1,170 glasses of wine, representing 65 different Spanish wines. This tasting-led approach helped make the programme’s sustainability narrative tangible: visitors could connect what they were tasting with first-hand explanations of origin, practices and values, and the team gained useful insights into baseline awareness levels among trade audiences.