EUROVINO B2B masterclasses with Vinum: sustainability, EU Quality Schemes and guided tastings for professionals
As part of the EUROVINO trade fair in Germany, we delivered two B2B workshop/masterclasses at the Vinum Magazine educational booth, designed for Target Group 3 professionals. The sessions took place on 1 March 2026 (16:00–17:00) and 2 March 2026 (12:00–13:30) and invited trade visitors to discover the programme’s sustainable basket through a concise, education-led format.
The objective was clear and fully aligned with the programme’s event approach: to increase awareness and market uptake for the sustainable basket of products and to help agents understand the sustainability values and production methods behind the wines. Both masterclasses were led by Claudia Stern, wine educator and editor at Vinum Magazine, ensuring a credible, professional framing for sommeliers, restaurant owners and other trade decision-makers.
Each session combined a short theory component on sustainability and EU Quality Schemes, followed by a guided tasting that translated these concepts into a practical product experience. In total, 23 professionals participated across the two workshops (see attendee list in annex). The tastings featured eight wines per session:
Workshop 1 – 1 March 2026
- Marqués de Castilla Airén 2025 (DO La Mancha)
- Casa de la Ermita Blanco 2025 (DOP Jumilla)
- Alejairen Crianza 2023 (DO La Mancha)
- Parajes del Valle Monastrell 2024 (DOP Jumilla)
- Piedras Coloradas 2023 (DO Almansa)
- Parcela Mandiles 2024 (DOP Jumilla)
- Estola Selección 2022 (DO La Mancha)
- 1860 Selección 2021 (DO Almansa)
Workshop 2 – 2 March 2026
- Luzón Colección Blanco 2025 (DOP Jumilla)
- Canforrales Clásico 2025 (DO La Mancha)
- Paraje de la Cingla Pie Franco 2024 (DOP Jumilla)
- Hacienda El Espino 2023 (DO Almansa)
- Yuntero Reserva Viñas Viejas 2017 (DO La Mancha)
- Vallejo de Víctor 2021 (DO Almansa)
- Finca Antigua Moscatel Naturalmente Dulce 2023 (DO La Mancha)
- Lacrima Christi (DOP Jumilla)
Beyond the tastings, products from all programme partners were displayed together alongside the campaign image, reinforcing the “basket” approach and allowing attendees to see the wider offer in one place.