B2B Fair “Forum Vini” in Munich: A showcase of fine wines and spirits
From November 3rd to 5th, the MTC World of Fashion in Munich buzzed with excitement as wine enthusiasts and industry professionals gathered for the esteemed B2B fair, “Forum Vini.” Spanning across four halls with a total of 118 stands, this event was a celebration of all things wine, with a delightful array of other alcoholic beverages also making an appearance, including rum, flavored liquors, and cider.
Setting the stage
Our stand, B58, located in Hall B, stood tall with a spacious 9-meter footprint, making it one of the largest in our section. Boasting two counters, we were ready to welcome visitors and showcase our finest offerings. The event unfolded over three days, with meticulous planning ensuring our stand was set up to perfection.
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Masterclasses and engagement
Throughout the event, three masterclasses took center stage, each serving as a B2B opportunity to engage with attendees. Tina, our skilled sommelier, led the presentations, providing insightful commentary on each Designation of Origin (DO). With her fluent German, language barriers melted away, ensuring seamless communication. To delve deeper into specific inquiries, representatives from each DO were on hand, providing attendees with comprehensive insights tailored to their interests.
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A taste of Spain
The heart of our showcase lay in the rich diversity of Spanish wines, featuring prestigious denominations of origin such as DO Almansa, DOP Jumilla, and DO La Mancha. Attendees were treated to a sensory journey, sampling a selection of fine wines carefully curated to represent the essence of each region.
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Connecting with attendees
Participation in the masterclasses was on a first-come, first-served basis, with eager attendees filling the sessions to capacity. The diverse audience ranged from seasoned wine aficionados to younger enthusiasts with a penchant for sweeter flavors. Despite their varying preferences, all shared a passion for quality and authenticity.
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A unified message
Our presence at “Forum Vini” echoed our commitment to quality and tradition, with a visual identity that underscored our dedication to showcasing the finest wines from Spain. The enlarged stand, featuring prominent counters and eye-catching displayers, served as a beacon, inviting attendees to immerse themselves in the world of Spanish wine.
Conclusion
In conclusion, the B2B fair “Forum Vini” in Munich was more than just a gathering of industry professionals—it was a celebration of fine wines and spirits, a testament to the artistry and passion behind every bottle. Our participation in this prestigious event allowed us to connect with like-minded individuals, share our story, and reaffirm our commitment to excellence in every sip.